Proof
Results
What my go-to-market work has delivered, in numbers.
- A paid social programme I ran at Sustainalytics turned roughly $400K of annual spend into about $18M in pipeline and $6M to $7M in closed revenue.
- $2.5M in net-new pipeline and qualified leads tripled, from about 3,000 to 9,000 MQLs over two years.
- Go-to-market for Canada's first professional tax-return SaaS: 65% trial-to-paid and $1.8M in incremental ARR.
- Consolidated four sites into one and launched the SEO programme: organic traffic up 220%, web became the number one lead source, CAC down 20%.
Writing
- Your Next Customer Is an AI Agent essay, Closed Won Labs, 2026
- The Architecture of Investor-Grade AI: Lessons From Climate Intelligence co-author, Glass Lewis, 2026
- The Most Advanced AI Model Can Also Be the Most Fragile: A Lesson for Investment Stewardship Glass Lewis, 2026
- AI and the Fiduciary Test: A Guide for Institutional Investors in Evaluating AI Proxy Voting Solutions co-author, Glass Lewis, 2026
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