Page: https://closedwonlabs.com/results/ · Markdown twin for agents · updated 2026-10-18

# Results

What my go-to-market work has delivered, in numbers.

- A paid social programme I ran at Sustainalytics turned roughly $400K of annual spend into about $18M in pipeline and $6M to $7M in closed revenue.
- $2.5M in net-new pipeline and qualified leads tripled, from about 3,000 to 9,000 MQLs over two years.
- Go-to-market for Canada's first professional tax-return SaaS: 65% trial-to-paid and $1.8M in incremental ARR.
- Consolidated four sites into one and launched the SEO programme: organic traffic up 220%, web became the number one lead source, CAC down 20%.

## Writing

- [Your Next Customer Is an AI Agent](https://closedwonlabs.com/essays/your-next-customer-is-an-ai-agent/) (essay, Closed Won Labs, 2026)
- The Architecture of Investor-Grade AI: Lessons From Climate Intelligence (co-author, Glass Lewis, 2026)
- The Most Advanced AI Model Can Also Be the Most Fragile: A Lesson for Investment Stewardship (Glass Lewis, 2026)
- AI and the Fiduciary Test: A Guide for Institutional Investors in Evaluating AI Proxy Voting Solutions (co-author, Glass Lewis, 2026)

## Want results like these?

Start with the two-week assessment, or see how your website reads to AI agents first.

- [See the assessment](https://closedwonlabs.com/assessment/)
- [Score your website](https://closedwonlabs.com/scan/)