AimMarket and offer
Who you sell to, what you sell them, and why they buy.
Choose the market, offer and price.
Research and score every account.
The framework
Closed Won OS
Six moves every company makes to win and keep customers, in the order a buyer travels. In each one, agents do the running and people make the calls.
The six moves
EarnFound and trusted
Getting found, trusted and chosen.
Set the point of view.
Turn one idea into a campaign.
RouteEvery lead routed
Every lead tracked, scored and routed.
Design the rules once.
Keep data clean, route every lead.
CloseDecisions, faster
Moving buyers to a decision faster.
Hold the conversations, press send.
Draft every follow-up, on time.
ProveValue, early
Showing value fast after the sale.
Run the relationship.
Watch usage, flag who is stuck.
GrowMore from each client
Growing revenue from the clients you have.
Make the offer and close it.
Spot who is ready to grow.
Agents research, draft, watch and keep the records clean. People make the calls, hold the conversations and press send.
The shape of it
Aim sits at the top. The right side brings buyers in: Earn, then Route. Close sits at the bottom, the moment a deal becomes closed won. The left side keeps and grows customers: Prove, then Grow, which feeds the next Aim.
How you buy it
Assess
Two weeks. I score all six areas against your own data, fix the worst gaps, and hand you a 90-day plan. US$7,500, fixed, credited in full against the build.
Choose
You pick only the areas you need.
Build, Run or Watch
For each area: I set it up once, run it for you every month, or agents watch it every day and you get what changed and what to do next.
Three ways to buy each area
Build
I set it up once, and it's yours.
Run
I run it for you every month.
Watch
Agents watch it every day, and each month you get what changed and what to do next.
Start with the assessment
Two weeks, a fixed price, and everything you receive works without me.