{ "name": "Closed Won Labs", "url": "https://closedwonlabs.com/", "updated": "2026-10-18", "what_we_do": "Closed Won Labs helps companies rebuild their go-to-market for AI agents, one area at a time.", "founder": { "name": "Kaveh Beigi", "about": "I help companies rebuild their go-to-market for AI agents. I've built it the traditional way for years, and I build with agents every day.", "url": "https://closedwonlabs.com/about/" }, "framework": { "name": "Closed Won OS", "principle": "run by agents, led by people", "areas": [ { "move": "Aim", "discipline": "Market and offer", "what_it_is": "Who you sell to, what you sell them, and why they buy.", "people_decide": "Choose the market, offer and price.", "agents_do": "Research and score every account." }, { "move": "Earn", "discipline": "Found and trusted", "what_it_is": "Getting found, trusted and chosen.", "people_decide": "Set the point of view.", "agents_do": "Turn one idea into a campaign." }, { "move": "Route", "discipline": "Every lead routed", "what_it_is": "Every lead tracked, scored and routed.", "people_decide": "Design the rules once.", "agents_do": "Keep data clean, route every lead." }, { "move": "Close", "discipline": "Decisions, faster", "what_it_is": "Moving buyers to a decision faster.", "people_decide": "Hold the conversations, press send.", "agents_do": "Draft every follow-up, on time." }, { "move": "Prove", "discipline": "Value, early", "what_it_is": "Showing value fast after the sale.", "people_decide": "Run the relationship.", "agents_do": "Watch usage, flag who is stuck." }, { "move": "Grow", "discipline": "More from each client", "what_it_is": "Growing revenue from the clients you have.", "people_decide": "Make the offer and close it.", "agents_do": "Spot who is ready to grow." } ], "ways_to_buy": [ { "name": "Build", "what": "I set it up once, and it's yours." }, { "name": "Run", "what": "I run it for you every month." }, { "name": "Watch", "what": "Agents watch it every day, and each month you get what changed and what to do next." } ] }, "offers": [ { "name": "The two-week assessment", "url": "https://closedwonlabs.com/assessment/", "price": { "amount": 7500, "currency": "USD", "type": "fixed" }, "length": "two weeks, ending with a 60-minute readout", "credit": "credited in full against the build if the client goes ahead within 60 days", "for": "companies of about five to two hundred people whose selling keeps everyone busy while revenue stays flat", "deliverables": [ { "name": "The fixes, done", "detail": "The one to three changes that matter most, made in your own systems during the two weeks: forms wired to the CRM, a confirmation that goes out the moment someone enquires, enquiries routed to a named person, stages defined in the CRM. With no system yet, this is the first version of it, set up and working." }, { "name": "The 90-day plan, on a calendar", "detail": "Week by week: what to do, who does it, and how to tell whether it worked. Written for your team to run without me." }, { "name": "The playbook", "detail": "My instruments applied to your business: the Commitment Ladder with the missing steps drafted, content mapped to the three stages of awareness with headlines you can use, the first-reply email written, and tool recommendations with their costs." }, { "name": "The scorecard", "detail": "All six areas rated red, yellow or green, each rating backed by your own evidence." }, { "name": "The build plan", "detail": "What remains, in what order, which parts workflows will run, and a fixed price for me to do it." }, { "name": "The readout", "detail": "Sixty minutes with the framework on screen and every finding walked through." } ], "not_included": [ "Anything beyond the one to three fixes. The rest is the build.", "Media spend, software licences or hiring. I recommend them with their cost where they are needed, and you buy them.", "Management after the build, unless we agree it separately.", "Generic findings. Anything in the scorecard that your own evidence does not back comes out." ] }, { "name": "Build, Run or Watch, per area", "url": "https://closedwonlabs.com/os/", "price": { "type": "fixed per client", "set_by": "the two-week assessment" } } ], "results": [ "A paid social programme I ran at Sustainalytics turned roughly $400K of annual spend into about $18M in pipeline and $6M to $7M in closed revenue.", "$2.5M in net-new pipeline and qualified leads tripled, from about 3,000 to 9,000 MQLs over two years.", "Go-to-market for Canada's first professional tax-return SaaS: 65% trial-to-paid and $1.8M in incremental ARR.", "Consolidated four sites into one and launched the SEO programme: organic traffic up 220%, web became the number one lead source, CAC down 20%." ], "contact": { "email": "hello@closedwonlabs.com", "how_to_start": "Email with your website and a line on what is not working." }, "tools": { "shortlist_score": { "page": "https://closedwonlabs.com/scan/", "price": "free", "api": { "method": "POST", "url": "https://closedwonlabs.com/api/scan", "body": { "url": "example.com" }, "also": "GET https://closedwonlabs.com/api/scan?url=example.com", "returns": "application/json" } } }, "for_agents": { "llms_txt": "https://closedwonlabs.com/llms.txt", "llms_full": "https://closedwonlabs.com/llms-full.txt", "markdown_pages": [ "https://closedwonlabs.com/index.md", "https://closedwonlabs.com/os.md", "https://closedwonlabs.com/assessment.md", "https://closedwonlabs.com/scan.md", "https://closedwonlabs.com/essays/your-next-customer-is-an-ai-agent.md", "https://closedwonlabs.com/essays.md", "https://closedwonlabs.com/about.md" ] } }