Page: https://closedwonlabs.com/os/ · Markdown twin for agents · updated 2026-10-18

# Closed Won OS

Six moves every company makes to win and keep customers, in the order a buyer travels. In each one, agents do the running and people make the calls.

Closed Won OS, clockwise from the top: Aim (Market and offer), Earn (Found and trusted), Route (Every lead routed), Close (Decisions, faster), Prove (Value, early), Grow (More from each client). In the centre: run by agents, led by people.

## The six moves

### Aim (Market and offer)

Who you sell to, what you sell them, and why they buy.

- People decide: Choose the market, offer and price.
- Agents do: Research and score every account.

### Earn (Found and trusted)

Getting found, trusted and chosen.

- People decide: Set the point of view.
- Agents do: Turn one idea into a campaign.

### Route (Every lead routed)

Every lead tracked, scored and routed.

- People decide: Design the rules once.
- Agents do: Keep data clean, route every lead.

### Close (Decisions, faster)

Moving buyers to a decision faster.

- People decide: Hold the conversations, press send.
- Agents do: Draft every follow-up, on time.

### Prove (Value, early)

Showing value fast after the sale.

- People decide: Run the relationship.
- Agents do: Watch usage, flag who is stuck.

### Grow (More from each client)

Growing revenue from the clients you have.

- People decide: Make the offer and close it.
- Agents do: Spot who is ready to grow.

Agents research, draft, watch and keep the records clean. People make the calls, hold the conversations and press send.

## The shape of it

Aim sits at the top. The right side brings buyers in: Earn, then Route. Close sits at the bottom, the moment a deal becomes closed won. The left side keeps and grows customers: Prove, then Grow, which feeds the next Aim.

## How you buy it

1. **Assess.** Two weeks. I score all six areas against your own data, fix the worst gaps, and hand you a 90-day plan. US$7,500, fixed, credited in full against the build.
2. **Choose.** You pick only the areas you need.
3. **Build, Run or Watch.** For each area: I set it up once, run it for you every month, or agents watch it every day and you get what changed and what to do next.

## Three ways to buy each area

1. **Build.** I set it up once, and it's yours.
2. **Run.** I run it for you every month.
3. **Watch.** Agents watch it every day, and each month you get what changed and what to do next.

## Start with the assessment

Two weeks, a fixed price, and everything you receive works without me.

- [See the assessment](https://closedwonlabs.com/assessment/)