Writing
Essays
Long pieces on what AI agents change in how companies win and keep customers, one shift at a time. The short videos are cut from them, and each one points to a free tool that scores your own business on that shift.
Your Next Customer Is an AI Agent
The web was built for humans. But a new kind of customer is arriving. Here’s what it means, and how businesses should prepare.
2026 · the tool that goes with it: the Shortlist Score