EarnVideo · 1:13 · 30 October 2026
What would an AI agent learn about your business?
What I say
Your next customer might send someone else to research your business. Someone who can compare 20 suppliers, read the small print, and never once admire your homepage animation. An AI agent.
And that raises an interesting question. What would that agent actually learn about you? Could it find your pricing? Understand who your service is for? Check whether your claims are supported by anything? Or would it find three paragraphs about your passion for innovation, followed by a contact form?
We've spent years designing websites to attract attention. But when customers delegate the research, attention may become less important than clarity. Imagine asking an assistant to shortlist three suppliers. You'd want accurate information, clear differences, and reasons to trust each one. You probably wouldn't ask which supplier had the most impressive scrolling effect.
I think that's a useful way to look at the agentic web. People will still care about your brand. Relationships will still matter. But before that conversation happens, an agent may already have helped decide whether you belong on the shortlist.
So the question becomes, how easy is your business to understand and recommend?