Page: https://closedwonlabs.com/assessment/ · Markdown twin for agents · updated 2026-10-18

# The two-week assessment

In two weeks, I find where your leads come in, where they go and where they are lost, and I fix the worst of it while I am there. If there is no system for this yet, I set up the first one. Either way you finish with it working, a 90-day plan your team can run without me, and a fixed price for the rest if you want me to build it, with workflows doing the work that would otherwise take another hire.

- [Book the assessment](mailto:hello@closedwonlabs.com?subject=The%20two-week%20assessment)
- [Score your website first](https://closedwonlabs.com/scan/)

- **Price:** US$7,500, fixed
- **Credit:** In full against the build, if you go ahead within 60 days
- **Length:** Two weeks, ending with a 60-minute readout
- **For:** Companies of about five to two hundred people whose selling keeps everyone busy while revenue stays flat
- **Covers:** All six areas of Closed Won OS, scored against your own data

## What you receive

Everything below is yours to use whether or not you ever buy the build.

1. **The fixes, done.** The one to three changes that matter most, made in your own systems during the two weeks: forms wired to the CRM, a confirmation that goes out the moment someone enquires, enquiries routed to a named person, stages defined in the CRM. With no system yet, this is the first version of it, set up and working.
2. **The 90-day plan, on a calendar.** Week by week: what to do, who does it, and how to tell whether it worked. Written for your team to run without me.
3. **The playbook.** My instruments applied to your business: the Commitment Ladder with the missing steps drafted, content mapped to the three stages of awareness with headlines you can use, the first-reply email written, and tool recommendations with their costs.
4. **The scorecard.** All six areas rated red, yellow or green, each rating backed by your own evidence.
5. **The build plan.** What remains, in what order, which parts workflows will run, and a fixed price for me to do it.
6. **The readout.** Sixty minutes with the framework on screen and every finding walked through.

## Where you start from

| You have | What it looks like | The two weeks |
|---|---|---|
| A system that leaks | A CRM, forms and campaigns, and nobody can say what happened to last quarter's leads. | I audit all six areas, fix the worst leaks in your own systems and plan the rest. |
| No system yet | Founder-led selling, enquiries in an inbox, a plan that lives in someone's head. | I design the first one and set up its core: who you sell to and why you win, a CRM with stages, forms that land in it, a first reply that goes out automatically, and a way to see who is interested. |

## Not included

- Anything beyond the one to three fixes. The rest is the build.
- Media spend, software licences or hiring. I recommend them with their cost where they are needed, and you buy them.
- Management after the build, unless we agree it separately.
- Generic findings. Anything in the scorecard that your own evidence does not back comes out.

## After the assessment

Each area of [Closed Won OS](https://closedwonlabs.com/os/) can then be bought three ways, at a fixed price the assessment sets:

1. **Build.** I set it up once, and it's yours.
2. **Run.** I run it for you every month.
3. **Watch.** Agents watch it every day, and each month you get what changed and what to do next.

## Questions

**How much does the assessment cost?**

US$7,500, fixed. It is credited in full against the build if you go ahead within 60 days.

**How long does it take?**

Two weeks, ending with a 60-minute readout.

**What if we have no sales and marketing system at all?**

Then I set up the first one: who you sell to and why you win, a CRM with stages, forms that land in it, a first reply that goes out automatically, and a way to see who is interested.

**What do we keep if we stop after the assessment?**

Everything: the fixes already made, the 90-day plan, the playbook, the scorecard and the build plan. Each one works without me.

**Where do AI agents come in?**

Agents research, draft, watch and keep the records clean. People make the calls, hold the conversations and press send.

**Who is it for?**

Companies of about five to two hundred people whose selling keeps everyone busy while revenue stays flat, or brings in revenue only when the founder is in the room.

**How do we start?**

Email [hello@closedwonlabs.com](mailto:hello@closedwonlabs.com) with your website and a line on what is not working.


## Book the assessment

Send your website and a line on what is not working, and we'll find a start date.

- [Email to book](mailto:hello@closedwonlabs.com?subject=The%20two-week%20assessment)
- [Score your website first](https://closedwonlabs.com/scan/)