Revenue is a Science, Not an Art
The Closed Won BriefingStrategic R&D for B2B Leaders
Most B2B growth playbooks are built on outdated assumptions—high volume, more activity, more noise. Buyers have learned to tune it all out. And as AI changes how information is discovered, visibility is no longer about tactics. It’s about trust and authority.
The Closed Won Briefing is a weekly newsletter for B2B leaders who want to understand what actually drives revenue—and what no longer does.
Get the briefing. One email. Every Week.
Every week, we break down what actually matters in:
How B2B revenue actually works
What truly drives growth and profitability—and why traditional activity metrics often create false confidence.
Growing without endlessly adding headcount
Practical ways to build leverage so revenue isn’t tied to more people, more meetings, or more chaos.
Making sense of the market
Cutting through “good-enough” content to spot real shifts that matter in an AI-first world.
What still gives humans an edge
Why judgment, experience, and clear thinking matter more than ever as AI makes production cheap and fast.
Access the weekly briefing.
No fluff. No vendor pitches. Just signal.
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